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August 31 According to Box Office Mojo,
"The Dark Knight is expected to take in $8.75 Million this weekend.
This amount would put it over the $500 Million mark. It is only the
second film to do this, when you factor the unadjusted box office
total. If you factor in the adjusted for inflation numbers, the movie
is currently sitting at #30.
Either way you look at this, it is a big deal. There have been
arguments going back and forth as to measure the actual success of this
movie. Here is a small breakdown of what I have seen, plus a few
points of my own.
Why this movie is making a lot of money:
- People are paying more to see movies now.
Why this movie could have been more successful than it has:
- Families are cutting expenses due to higher gas prices.
- Many people wait for DVDs to come out later in the
year, as opposed to 10 - 20 years ago when VHS movies might not be
released for 18 - 24 months. Plus people can have the theater
experience at home.
- Shorter lifespan at the theaters, probably due to the point above.
- Movie piracy, I am not saying that it did not exist 10 - 20 years ago. But it is a tad more wide spread than it was.
Those are a few points that I agree with. Especially as
to why this movie could have made more money than it has. I wished
that there were more accurate numbers as to the number of tickets sold
rather than how much it made. It would be intresting to compare those
numbers. In either case, it is awsome that "The Dark Knight" did as
well as it did. I have read, and agree with it topping out at $525
Million. Thats a staggering number when you look at all the movies
that top out at $400 - 425 Million. If you have not seen it, please
do. You should not miss this one in theaters, especially the IMAX.
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